WOR Events are delighted to announce a long-term working partnership with the famous and steeped in heritage Husqvarna motorcycle company. With immediate effect the World Of Riding organisation will start actively promoting the brand.

The future at WOR for Husqvarna will include regular model try out days, a ‘Best Husky’ rider award, regular product information bulletins and a high-profile brand promotion campaign throughout the WOR events schedule.

“I am absolutely delighted to be working in partnership with the famous Husqvarna Brand,” says WOR boss Steve Ireland. “WOR Events and myself are both pleased and proud to be promoting these machines through our huge rider and events network. The bikes are a genuine alternative to any other leading brand out there and the quality of the finish and feel of the machines is awesome. I have ridden several models in the very comprehensive range and have been taken in by them all.


“We are certainly looking forward to this exciting link up and looking forward to introducing riders to try out and experience these machines for themselves – they will be impressed!”

Massimo Granata, General Manager for HVUK, is also excited about the newly-forged relationship.

“We’re extremely pleased to have the link up with Steve Ireland and WOR Events. As the profile of Husqvarna continues to increase in the UK it is important for us to work with professional partners within the UK off-road industry and WOR Events are exactly that. We will be working with Steve and his team for the next two years at least and look forward to promoting the Husqvarna motorcycle range to a wider audience thanks to their efforts.”