RHL Activities is pleased to announce its new partnership with Monster Energy who will be fuelling the RHL Beach Race at Weston-Super-Mare on October 7-9.

This exciting deal will see the global energy drinks company bring a whole new dimension to the biggest off-road event in the UK as the iconic brand will bring its Monster Energy rig to the beach as well as entertainment throughout the race weekend. The partnership will also operate on greater levels as Monster Energy will work with RHL Activities on a wider scale to help with the marketing of the event.

With its massive involvement in off-road in the USA as well as motorsport worldwide this is a great opportunity to take the beach race to a whole new level.


This is a massive boost to RHL Activities’ plans and Monster Energy will also be assisting with RHL’s goal of growing the sport by taking it to new people outside of the off-road industry with its huge amount of resources and networks. Monster’s huge fan base and audience fits in well with that of the beach race as the biggest, maddest and baddest off-road event in the UK.

“This is a huge boost to our plans and I’m excited to announce that Monster Energy will be fuelling our event,” says RHL Director Gareth Hockey. “The company has a huge amount of resources and adds a whole new dimension to what we are trying to do. Apart from bringing entertainment and excitement to the race itself, Monster Energy will be working closely with RHL Activities to help expand off-road sport and take it to as many new audiences as possible. With their global involvement with motorsport and off-road, as well as access to many marketing initiatives, it’s going to be exciting to work with a brand as iconic as Monster Energy to help us expand the event even further.”

“We’re massively excited to be sponsoring the RHL Beach Race at Weston-Super-Mare as we’re all huge fans of the event and the insane levels of participation. It’s great to see motocross on this scale,” reckons Monster Energy Marketing Director Jamal Benmiloud.

With the countdown to a bigger and better RHL Beach Race at Weston-Super-Mare well under way there are continuous exciting plans evolving. To get your entry in or for more information about tickets and camping please visit the event website by logging on to www.wbruk.com