We knew we were in for a fun day in Amsterdam for the press launch of the new Arai MX-V helmet when we entered the ‘Arai Inspiration Centre’ and were greeted by not one, not two, but three entire walls of Arai helmets – which looked completely bad-ass but at the same time also detailed the deep and rich history of the famous Japanese helmet manufacturer.

Multiple presentations and demonstrations ensued, whilst we waited patiently for the unveiling of the new lid.

Finally, with the help of Marc De Reuver and Joel Roelants, Arai unveiled to the world’s press their brand new helmet, in four new and pretty eye catching colours.


Check out Dirt Bike Rider’s video of the MX-V launch.