HIMX, the organisers of the Hawkstone International announced today their title sponsor for 2016. The new title sponsor for the February 7 event is Be Wiser Insurance.
Be Wiser have long been linked to the British Superbike paddock and are now looking to further promote their brand name through motocross.
Gary Ford of HIMX said: “We are delighted to welcome Be Wiser Insurance on board as a title sponsor of the Hawkstone International next year. It is great to be involved with such a well known insurance broking company and one who has experienced incredible growth in the UK. That they have recognised the Hawkstone International to partner up with and we look forward to working with them and hope it will become a long term partnership.”
The Hawkstone International is a firm favourite with fans and star international riders with former MX2 world champion Jeffrey Herlings just one of a long list of GP pilots to race at the famous circuit in recent years.
Without a doubt it’s now one of the most popular off-road events in the UK, attracting thousands of spectators every year. And the fans will be happy with the rider turnout in 2016 – HIMX confirmed today that a number of GP riders are already lined up to ride on February 7 so it’s going to be a great opener to the motocross season.
Be Wiser have shown a very keen interest in the event and will have a presence at the track on the February 7. In addition to trackside advertising Be Wiser plan to have their branded Ducati van and replica BSB Superbike on display at Hawkstone Park.
Be Wiser Marketing Director, Andrew Dunkerley is excited to be involved with Hawkstone International and his team are keen to attend their first off-road race. “We are delighted to have been asked to be title sponsor for the 2016 Hawkstone event and, all being well, this will be the first opportunity we have to display the new Be Wiser Ducati BSB superbike to motor sport fans. We are looking forward to the event with great interest.”
MX1, MX2 and MXY2 entries are now open – contact Gary Ford via email ford542@btinternet.com.
You can find more information about Be Wiser Insurance on their website: www.bewiser.co.uk
