After three years and four titles at Beta Boano, Brad Freeman, the 2019 EnduroGP World Champion, will be joining Steve Holcome at Factory Beta in 2020.

After announcing recently that he would be leaving Boano Beta Freeman moves up to the Factory team in 2020 and Brad will make the switch to E3 next year.

Obviously, five-time world champion and Beta legend Steve Holcombe is reconfirmed but in 2020, he will face a new challenge and will battle for honours in the E2 class.


Benjamin Herrera completes the team and will start a new adventure, namely in Hard Enduro, riding the most important international races, both indoor and outdoor, which have yet to be confirmed.

In fact, the Factory Team will participate in the hard enduro competitions for the first time.

The new team will have his debut outing and the first round of Assoluti d’Italia Italian Enduro Championship on March 1 next year.

Steve Holcombe: “Having the two best paddock riders on the same team should be very interesting. I am really looking forward to returning to 100 per cent of my abilities after a difficult 2019”

Brad Freeman: “I’m really excited about joining Beta Factory. This is a team recognised in the paddock thanks in part to the success of Steve in recent years now. I think our collaboration is interesting and we will look for other titles.

The Beta Factory has very clearly built a “dream team” for 2020 and will be the team and the brand to beat next year.

[more-from heading=”More Enduro” category=”enduro”]