A new UK official distributor for the popular premium brand 100% has been revealed today.

Silverfish UK is now the official distributor for 100% Moto and MTB ranges across the UK and Ireland. Silverfish will handle all Moto and MTB sales, dealer support and warranty for the territory on behalf of 100%.

“Silverfish are excited to get moving with this dynamic brand and will be receiving deliveries of 100% product in stages over the coming few months,” a statement said.


Gloves will be in stock at Silverfish by the middle of this month and the firm say Goggles will be set to ship to retailers before the end of October.

Glove and goggle ranges are now available to pre-order on the Silverfish UK website (silverfish-uk.com).

To keep up to speed with the brand that’s synonymous with motocross Americana you can follow them on Facebook at /Silverfishuk or via Instagram @Ride100percentuk.

Dealers can find out more by contacting our Marketing Agent, Mark Long on 07568 315364 or by email at sales@longindustries.co.uk.

New retailers from Moto and MTB sectors who are interested in working with 100% are invited to register by completing a trade application form or to find out more contact us on 01752 843882 or by email at sales@silverfish-uk.com.