ODI has been a pioneer in developing market-leading grips across motocross, power sports, bike, snow, ATV and water sports for 25 years. Now, for 2020, it joins the Arenacross Tour as its official grip partner.

Covering Motocross, BMX, Mountain Bikes, ATV, Road Bikes, Sport Bikes, Snow and Watercraft, the company have apparel, handlebars and accessories to add to their repertoire. ODI have tried, tested and trusted products, most notably by their ambassadors and Motocross sporting legends Jeff Emig and Ricky Carmichael alongside BMXer Drew Bezanson.

Commenting on the new partnership with Arenacross, Kellie Parsons, Marketing Director at Madison, said: “We are thrilled to be sponsoring the Arenacross Tour with ODI for 2020. Fans of motocross from all over the country flock to the shows and it was a no-brainer to partner up with ODI – a market-leader when it comes to grip technology. ODI is an exciting brand that many motocross fans recognise, so it makes perfect sense to get behind the most exciting motocross event in the country. We can’t wait for round one to kick off in Belfast on January 17th.”


Following a record year, the 2020 Arenacross Tour heads back to The SSE Arena, Wembley, joining Resorts World Arena, Birmingham and The SSE Arena, Belfast in what’s set to be a stunning winter showdown from Europe’s leading action-sports show. Check out the dates below:

The SSE Arena, Belfast (17th and 18th January)
Resorts World Arena, Birmingham (31st January and 1st February)
The SSE Arena Wembley, London (21st and 22nd February)

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